Taking Measures to Stay Competitive

Retailers must meet new consumer expectations - many of which were set during last year’s holiday season. 

Buy Now, Pay Later 

Twenty-three percent of adults (and 35% of millennials) seek out retailers who offer flexible payment solutions. 

Think Beyond Black Friday 

More than four in ten adults don’t think it’s as important to shop on Black Friday because consumers have been conditioned to believe deals are always available. 

Curbside + In-Store Pickup 

Consumers find value in the convenience of not waiting for deliveries or paying for shipping. In fact, shipping costs are a top reason for abandoning carts online. 

Seamless Omni-channel Experiences 

Eighty-five percent of holiday shoppers plan to do some shopping in-store, while e-commerce will continue to be the driver of retail sales. 

RECOMMENDATION 

Marketers should promote buy now, pay later partnerships in their holiday communications, as well as highlight curbside or in-store pickup as an added value, especially as shipping windows get close.

Consider highlighting in-store safety and events and promos to help drive foot traffic.