Working with D2 Seattle/Portland, I had the amazing opportunity to work on a number of projects for Amtrak Cascades and Amtrak National.
Amtrak Cascades Rose Festival 2023
Amtrak Cascades partnered with one of the oldest festivals in Portland to promote traveling by train as a way to reduce traffic and parking at the event. The Rose Festival is held every year over 3 weekends in May and June and includes parades, a City Fair, fireworks, music and entertainment. D2 Seattle, as their official railway partner, Amtrak Cascades had some great media opportunities to promote the event and their rail service.
The Results: There was a total 2.08M impressions (organic + paid) for this campaign – 54.87K organic impressions and 2.02M paid impressions. The campaign garnered a considerable amount of impressions + engagements despite its short flight and audience size. Instagram accrued the most engagement across all platforms.
TV Commercial
Banners through out Portland
Post card handout with O2O (QR Code) to enter an online raffle for free tickets
Storytelling and destination marketing as part of a comprehensive multi-phase marketing strategy
D2 developed a comprehensive strategy to reenergize the Amtrak Cascades brand. Their website was re-engineered with modern, user-centric navigation. We created sub-campaigns that promote all the benefits of train travel, including relaxation and comfort in addition to reducing traffic congestion and emissions within Oregon. The campaigns were designed to showcase all the amazing destinations train travel can access while promoting the journey as part of the destination. The media mix includes digital ads, paid search, social media, out of home advertising, email outreach, radio/streaming, video/tv and marketing automation.
Station posters
As a lover of travel and the great outdoors, I wanted to showcase some of my favorite destinations in the Pacific Northwest through collectible Amtrak Cascades poster art. My goal was to create something unique that could be shared with fellow travelers and adventure seekers alike. Combining my passion for illustration and design, I created vibrant and detailed illustrations that capture the beauty of each destination while also paying tribute to the historic Amtrak Cascades route.
Overall, creating commemorative specialty items such as Amtrak Cascades poster art is an excellent way to share and celebrate the beauty of each destination while also paying tribute to its history. Through this process, I was able to create something unique that could be shared with fellow travelers and adventure seekers alike - allowing them to take a piece of their journey home with them no matter where they go. Furthermore, by incorporating effective marketing strategies into my overall plan I was able to ensure that people from near and far had access - giving everyone the opportunity to enjoy these beautiful pieces for years to come.
