Crowded Studios was excited to work with P&G on its Crest 3D Luxe packaging. CS was tasked to create the 3D box concept to show “angles” that went with the concept of “brilliance” and “sparkle”. CS went with the idea to make a “multi-faceted” box - like a facet of a diamond, and create the package graphics to support this box package. CS worked with printers to make sure the design layout and graphics were all absolutely measured perfectly for quality control on final delivery.
Package 3D design render
Package with full-wrap design
Full 2D design to be applied to the box design
Final measurements for packaging quality control