Crowded Studios was consulted to come up with the visual direction of the online event - All That Matters (allthatmatters.asia), Sponsored by Facebook, Twitch, Reed Smith, and others.
Working online with a seasoned team of event organizers, project managers, programmers, and copywriters, that is located in 5 different countries (Singapore, Hong Kong/ China, Australia, Canada, America).
Due to the global effects of COVID, global social unrest, and uncertainty in the global economy, Crowded Studios created the theme "GLITCH" to represent the abnormal flow of business, and the event's transition to online video. With the event going online after 12 years of inspiring in-person content based in Singapore that has attracted industry leaders, I thought it to be fitting and on-trend to represent the change coupled with uncertainty - many glitches of 2020 but still content worth witnessing.
After a few rounds of designs and clear communication via Zoom, Google docs, and Telegram, and a SCRUM project management style,Crowded Studios created color coded theme graphics for 7 different event topics. For this CS built detailed style guides, where they applied these rules and designed the sales decks, website graphics, and social media content that are static graphics, animated GIFs, and video stings. CS created a template system for all popular social media platforms and print campaigns in a library system based on CANVA for the production team. CS was also tasked to create lower 3rds for the video media platforms the event will be using - Twitch and Youtube.
