5 Rams Ice Cream Packaging Revamp
Crowded Studios was tasked by Nestle (China) to create new packaging for a popular Cantonese brand in southern China. The brand has been known as a local favorite for 50+ years in the region, and needed to upgrade its look in order to compete with encroaching international brands. Using the rich Cantonese culture for the foundation of design, we created a fresh brand concept for the audience by communicating heritage, fused with modern design in a well crafted, memorable piece of packaging, diminishing the sensitivity of price adjustments.
Crowded Studios created a new concept value by leveraging 5R awareness, Cantonese tastes, and creating "memorable experiences" as the core value position. To meet the demands of the project, we needed to create multiple designs for the different flavors as well as designs for the premium SKUs - Gold Label ice creams.
