Consumer Behaviors Are Shifting

Macroeconomic events will continue to impact spending, shopping preferences, and gift trends. 

Gift Givers Want Efficiency 

Two-thirds of consumers aim to get their holiday shopping done as fast as possible. 

Consumers Will Shop Early 

Forty-two percent of consumers shop year-round for the winter holiday and 31% of US shoppers have already started their holiday shopping. 

Gifting Clothing is Back 

There will be a focus on experiential gifts and wellness-related items, more so than in 2020. The same is true for clothing and beauty as people go back to work, school, and socializing. 

Spend Will Increase Slightly 

A 2.5% sales increase is predicted, pushing total holiday spend to $853 billion. 

*Note: Americans shopped less than expected last month as the delta variant continues to spread (CNN) 

RECOMMENDATION 

To win holiday gifting dollars, capture consumers’ attention early and be transparent about promotions. As the holidays approach, consider messaging that assures shoppers that your brand can help make their holiday shopping more efficient. For example, share gift ideas and gift guides tailored to key audience segments to make gifting easy.